Girlactik is all about “flirty, feminine and fun makeup.” The brainchild of Galit Strugano, Girlactik was conceptualised in 1999 when then LA-based cosmetics enthusiast realised the need for sparkle makeup that actually stayed on the skin. The idea of a no-fallout glitter came to Galit while working as a makeup artist for a fashion show, where no cosmetic should get on the clothes.
The glitter makeup trend then was about to get shinier with Galit’s idea of long-lasting and easy-to-use sparkles. With a big idea and matching determination in the bag, she planned, pitched and went to the lab to make it happen. All her hard work paid off and the finished product was a hit. The first version of her product consisted of a base, two sparkles, a sponge applicator and an instruction sheet packaged in cute jelly bean jars. They flew off the shelves in the first few weeks. A bit of trivia: the name Girlactik is a play on the words “girl” and “galactic” because women love makeup and her product is inspired by stars and galaxy.
She continued to develop her brand and now, the accidental beauty entrepreneur has a full range of eye, lip and cheek products on the market. Girlactik is now in the kit of Hollywood makeup artists, reviewed by popular YouTubers like Tati Westbrook and featured in different magazines.
Girlactik champions effortless beauty for everyone. And that’s just one of the many reasons why we love this brand. Apart from producing top quality and always on-trend cosmetics, the Girlactik labs are also cruelty-free. They don’t test on animals or use materials tested on animals. They also have a selection of vegan products that don’t contain animal-derived ingredients.
To add a little glitter to your day, here’s a roundup of the best from Girlactik.
There’s definitely 24-karat magic in the air with this sparkly, nourishing and non-sticky lippie in 24K colour. Wear it by itself or on top of your fave Girlactik Matte Lip Paint.
Talk about glow up! This powder highlight has infused crushed pearl formula. Apply on cheekbone for beautiful, true shine.
Easy-to-use, no-mess, no-fallout eyeshadow sticks for sparkly eyes. Twist, apply on the lid and blend. It even has a built-in sharpener. Use this Sateen shade on bare eyelid for a magical effect.
This sparkle eyeshadow in Champagne will make those eyes gliterally pop! Wear over the Metallic Shadow Sticks or the Pearl / Black Star Base – Girlactik’s signature product that launched the brand.
Fierce female founder? Check. Products that deliver what they promise and receive glowing reviews? Check. Brand with a conscience? Check. Girlactik ticks all beauty boxes for us.
By Glaiza Godinez