Our Clean Beauty Promise

It’s the era of clean beauty. And it’s at the heart of the Glu philosophy, because we believe in beauty that’s not only good for you, but also for others and the planet.

So what’s clean beauty? These are products mindfully produced without toxic ingredients and harmful effect to people and the world. No nasty stuff, just beautiful payoff without compromise.

Glu supports makeup brands with the same ethos, because our words #GlowLikeUs also mean to glow together from the inside out. We value transparency and understanding packaging labels, so we can be more informed consumers. The navigation filters, icons, descriptions and ingredients list on site are here to help you find products easily.

Here’s a quick icon guide so you can get to know better our clean beauty products with a purpose.



Being vegan is a lifestyle. And yes, it’s different from being vegetarian. It’s a really cool practice of not consuming or using anything that contains animal or animal by-products. So that lip balm with beeswax? Not vegan.




You might have seen that cute bunny symbol while browsing the aisles. It means that no animals were harmed in the making of a product – AKA not tested on animals. 




Yes, it’s not just for food. It’s a well-known farming method that doesn’t use chemical fertilisers or pesticides to grow produce. When a product is organic it means that the ingredients used to make it are grown naturally. The benefits of going organic? It’s gentle on the skin, environmentally friendly and rich in nutrients.

100% Natural

A godsent for people with sensitive skin. 100% natural products don’t contain anything artificial or synthetic like added colour.




For those who aren’t exactly BFFs with gluten. It’s a protein found in wheat, barley, rye and other grains that can cause itchy rashes or skin irritations when ingested. Products rocking this icon don’t contain gluten or gluten by-products. Ideal for those who are allergic or intolerant to gluten.



Commonly used as a preservative in cosmetics, parabens are a big no-no in our book. It disrupts hormone levels that can increase your risk of getting breast cancer and causes reproductive issues.




This tongue-twister is a term used to describe products that are formulated to not block your pores. If you suffer from congested skin or frequent breakouts, keep an eye out for this icon.



It’s found in everything from makeup to everyday skincare products. It helps products penetrate the skin and is used as a preservative. What’s bad about alcohol? It dehydrates your skin, causes irritation and you can even break out! 



We love a good scent. But some may get a skin reaction to certain ingredients found in fragrances. “Fragrance-free” means there are no fragrance ingredients or chemicals that mask scent inside this product. While “unscented” generally means it doesn’t have any scent, it still may contain chemicals that mask odours of ingredients.



Sulfate is a chemical compound formed from sulphuric acid. Sulfate is a cleaning agent which commonly makes shampoo, soap and detergent foam and lather. Those with sensitive skin and scalp may get a bad reaction from different kinds of sulfates. Good thing we have no-sulfate options in our collection.



Something you can use more than once. These products are not for single-use or have a refill-system packaging. Good for you and the planet.




A product with recyclable container or packaging. Less waste the better.




Dermatologically tested

A product has been tested and reviewed under a supervision of a dermatologist or a skin/hair/nail doctor.






A product that doesn’t contain any type of oil as ingredient. Experts say oil-free makeup are best for those with oily skin type.



Colour safe

A product that is great for colour-treated hair. It doesn’t contain harsh chemicals that can cause your hair colour to fade.




Phthalate is a chemical compound that make plastic flexible that can be found in day-to-day products like nail polish, hair spray and other cosmetics. Studies show phthalates may cause harmful effects on people and the environment.


By Glaiza Godinez and Neha Prasad 

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